Numbers for more than 700 daily newspapers were released this morning and show decline in daily circulation in all but four of the top 25 newspapers. Editor and Publisher reports that the Boston Globe was hit hard as daily circulation numbers fell 6.6 percent and Sunday numbers dropped 6.5 percent. The New York Times showed a huge decrease in Sunday circulation numbers, however, the decrease is partially due to the Times’ recent subscription price increase.
As expected, circulation — at least paid circulation — continues to decline sharply. For the past several years, publishers, particularly those at major metros, have been whittling back on circulation considered to be less useful by advertisers. Those papers fall into the category of other paid, which includes hotel, Newspapers in Education, employee, and third party copies.
[...]For the first time, ABC also released comprehensive “audience” data — print readership, online readership, unduplicated reach, and monthly unique users — for roughly 200 papers. The industry is moving toward numbers that take into consideration all their products, including newspaper Web sites, not just paid circulation.
View the ‘top 25’ list: FAS-FAX: Top 25 Daily and Sunday U.S. Newspapers