The fully re-designed, re-developed BusinessWeek magazine is set to launch this week. Bruce Nussbaum explains the new layout and content in his article, “Business Week Reinvents The Magazine–Make Way For Curating The Conversation Through Aggregation, Briefings, And Story-Telling.”
We’re introducing this type of open source aggregation into the new magazine, with blog items, quotes, and content from unusual, global sources surrounding stories, sometimes enhancing them, sometimes disagreeing with them. It’s a conversation, not a lecture.
If all goes as planned, could this really be the new model for the magazine publishing industry? Could the introduction of narrative and “conversational” content provide the link between web and print? If it works for BusinessWeek, and others within the magazine industry in the future, could a model like this work for newspapers as well?
